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Career Q & A with Minna Vahtola, Owner of When We Wear Young

I met Minna years ago when she was living in the same building as my sister in London, England.  Fast forward many years, and I’ve had the pleasure to photograph her and her family many times.  I’ve also created beautiful branding photos of Minna for her amazing online kids store When We Wear Young.  Minna’s store focuses on modern, well made children’s clothing that is both practical and beautiful.  Read about her journey and what she’s learned so far. Click here for the full Interview!

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New Mom Gifts

The best gift for a new mother is time, time to do nothing, time to relax, time to have a nice long bath maybe? It is also nice to receive a thoughtful gift for her or the new baby ;-) We have something for every mom, whether she is trendy, minimal, edgy or natural.  New Mom Gift Guide   The Trendy Mom This Mom that loves a good designer bag and is not afraid to stand out from the crowd.  Leopard Tee,  Gold Sun Romper, Vintage Tee, Baggu Shopper, Handbag Teether   The Edgy Mom This Mom loves to wear black and follows her own rules.  Heather Grey Romper,  Handbook for Cool Moms, Black Confetti Sleeper, Baggu Fanny Pack, Kid's Sunglasses   The Minimal Mom...

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15 STYLISH SPRING LOOKS BUILT ENTIRELY FROM SALE ITEMS

It is the middle of February and here is Montreal it is still COLD, but the sun is brighter and the days are longer and occasionally you feel that spring is around the corner, until it isn't. We still have months of cold left.  We have put together some chic outfits for spring made up entirely from our sale section to get you through the rest of the cold weather. The trick is to keep things versatile and layerable. Think long pants with a lightweight longsleeve or tee and a fleece vest or bomber. This photo comes from @wolfie.mama decked out in some cool items on sale now! Here are some outfits you can shop now that are organized by...

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New Local Montreal Kidswear Launch!

I heard whispers about a new kids line coming out last summer when I was having a coffee at a cafe last summer. You never know who you are going to meet working at a cafe! The best part of my job is the curation process and trying to find modern but fun items for the shop. I love supporting up and coming brands that have a modern vision and style.  I began following the new brand on Instagram and as soon as the line was live I met Claudie Dussault for coffee.  Today we are so excited to introduce to you, Super Symphonie. We are lucky to be the first online shop to carry the line, I hope you love...

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