My Story

The origin of when we wear young is linked to my own journey in parenting and lifestyle choices. I wanted to buy baby items without sacrificing style or the environment, and that simple wish turned out to be a very difficult one. I had to search the world over for quality toys that did not look out of place or clothing that were comfortable, soft, and not overly gender-biased that both my child and I would love. Through this experience I realized that there was an opportunity for me to help other parents get the best quality items for their children.

My mission is to bring you well-made, well-designed items that sit well with your conscience. Considerations are made to select brands that have good ethical practices, source the best materials that are free from toxins, and are local as much as possible.

Every package is sent out in a reusable cotton bag that is perfect to re-use for an extra set of clothing or toys. We also ship using fully compostable mailers or recycled boxes so don't be surprised if your order comes in an Amazon Prime box! We also carry sustainable, design-led items for your home such as reusable grocery bags and water bottles for the on-the-go mama.

Photo Credit: Michelle Little Photography | Video Credit: Adriana Kockel