My Story

A baby clothing boutique based in Montreal. This is a baby store for modern parents that want more than just cute clothing for their children. We carry well designed baby and kids clothing, toys, accessories without sacrificing style or the environment. We feel like it was easier when we were young which is what our name represents.

I searched the world over for quality toys that did not look out of place or clothing that were comfortable, soft, and not overly gender-biased that both my child and I would love. Through this experience I realized that there was an opportunity for me to help other parents get the best quality items for their children.

Our mission is to bring you well-made, well-designed items that sit well with your conscience. Considerations are made to select brands that have good ethical practices, source the best materials that are free from toxins. Our favourite kids and baby brands are Liewood, Mebie Baby, Studio Noos, Mingo, KidWild Organics, Wee Gallery, all available here in Canada!

Orders are sent out with an conscious mind set, in either a reusable cotton bag that is perfect to re-use for an extra set of clothing or toys or simply a piece of recycled paper. We also ship using fully compostable mailers or recycled or reused boxes!

We carry sustainable, design-led items for your home such as reusable grocery bags and water bottles for the on-the-go mama.

Photo Credit: Michelle Little Photography | Video Credit: Adriana Kockel