About Us

About When We Wear Young


There is beauty in simplicity.

We believe that if you simplify your little one's closet to just a few good quality essentials, there is just a little less chaos each day. 

when we wear young launched in 2017 after we found it difficult to find good quality basics for our daughter. After a lot of research we finally found some great basics from some amazing brands. We wanted to make the search easier for other parents out there looking for the same thing!

We have edited a collection of modern clothing for ages 0-4 that are simply designed, functional and without emphasis on gender stereotypes.

We work with small independent brands from Canada and all over the world who pride themselves on using the best quality materials and a focus on details. 

Every brand has been tried and tested by our daughter so you can be assured that they will last through many washes and can be proudly passed down to future little ones. 


xx Minna, Jonathan, baby Alice and our yorkie, Whiski  

(Family photo take by Michelle Little Photography)


We hope you enjoy our shop and would love to hear from you! 

You can email mama at minna@whenwewearyoung.com