Gray Label


Here at When We Wear Young, Gray Label is our ultimate style crush. They are the pioneers of super soft organic cotton in modern designs. Their motto; organic apparel for the little minimalist was everything we wish for in a brand and now we are soooo excited to bring them to you! 

Gray Label is an Amsterdam based label designed by Emily Gray, for babies and kids. They believe children’s fashion shouldn’t define a child’s identity, but leave room for who he or she really is. 

They like simplicity in a world that is overloaded with bright colours, ‘cute’ teddies and busy prints. And are glad to see that more and more people are becoming aware of the significant effects that the textile industry has on our environment.

Everything is made from 100% organic cotton and GOTS certified. From harvesting the raw material through environmentally and socially responsible manufacturing, GOTS provides a credible and ensured organic status. 

The collection consist of a year-round range of high-quality, minimalistic and soft-tone coloured essentials that are contemporary yet timeless, with new designs added continuously. They only use the softest jersey and fleece cotton, to ensure everyday comfort and practicality.