Bobby G is a kids fashion label that hails it's cool aesthetic from Australia. Relaxed, comfortable and stylishly modern pieces suited for summer fun.
Bobby G Baby Wear is an Australian kids fashion label that launched in December 2015 by English founder Georgie Bilder, who moved to Australia in 2012. Bobby G began from her home in Bondi and still is run from her home with the help of her partner Glen. The dream is to eventually move into her own warehouse and have a forever-expanding team of Bobby G babes to help with the hustle.
What’s the reason behind the name? After Georgia spent hours trying to think of a suitable, cool, catchy name for her brand. A friend reached out and said why not Bobby, he is the inspiration after all! So, there you have it, they took their son's first name and his first initial from his last name and -boom - Bobby G Baby Wear!
Each collection follows their commitment to provide comfort and durability for your little loves. Working with a gender-neutral colour palette ensuring every piece is compatible with each other whilst looking effortlessly cool.
Sorry in advance if your little babe looks even cooler than you now, it’s one of the perils of Bobby G clothing. ;-)