I met Minna years ago when she was living in the same building as my sister in London, England. Fast forward many years, and I’ve had the pleasure to photograph her and her family many times. I’ve also created beautiful branding photos of Minna for her amazing online kids store When We Wear Young. Minna’s store focuses on modern, well made children’s clothing that is both practical and beautiful. Read about her journey and what she’s learned so far.